Brand
The Earthjustice brand
Because the earth needs a good lawyer. A clear, confident visual system for everything we publish — from briefs to internal tools like AskHR.
Color palette
High-contrast, with Signal Yellow reserved for calls to action and emphasis.
Ink
#000000
Paper
#FFFFFF
Signal Yellow
#D6DF44
Typography
Libre Baskerville for editorial weight. ColfaxWeb for clarity in body copy and interface.
Display · Libre Baskerville
Defend.
Protect.
Persist.
Aa Bb Cc · 1234567890
Body · ColfaxWeb
For more than 50 years, Earthjustice has wielded the power of law to protect people's health, preserve magnificent places and wildlife, advance clean energy, and combat climate change.
Aa Bb Cc · 1234567890
Voice & tone
We're principled, plain-spoken, and tenacious. In AskHR, that means clear answers grounded in policy — no jargon, no run-around.