Brand

The Earthjustice brand

Because the earth needs a good lawyer. A clear, confident visual system for everything we publish — from briefs to internal tools like AskHR.

Logo

Primary mark. Maintain clear space equal to the height of the "E".

Earthjustice
Earthjustice
Download logo

Color palette

High-contrast, with Signal Yellow reserved for calls to action and emphasis.

Ink
#000000
Paper
#FFFFFF
Signal Yellow
#D6DF44

Typography

Libre Baskerville for editorial weight. ColfaxWeb for clarity in body copy and interface.

Display · Libre Baskerville

Defend.
Protect.
Persist.

Aa Bb Cc · 1234567890

Body · ColfaxWeb

For more than 50 years, Earthjustice has wielded the power of law to protect people's health, preserve magnificent places and wildlife, advance clean energy, and combat climate change.

Aa Bb Cc · 1234567890

Voice & tone

We're principled, plain-spoken, and tenacious. In AskHR, that means clear answers grounded in policy — no jargon, no run-around.